The incorporation of Accord Poland as an affiliate has strategic importance for the Hospital products business. Poland has a population of approximately 38 million people and is the largest CEE market available inside the EU, with a target market of approximately 600 hospitals and 150 oncology units. Poland is predominantly tender driven in hospital but there is a significant “open care” market which could be exploited in the future.
Accord expects to succeed on this market and to generate sales of approximately €1.5m during the first year. The robust experience of the Polish team appointed to lead this exciting challenge will be fundamental for the accomplishment of the objectives of this new Accord affiliate.